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About Impulse Embedded
Impulse Embedded is a leading provider of Industrial computing systems and solutions.
What We Do
Our customers rely on us to provide the best embedded computing products and solutions for the challenges presented by today’s industrial demands. Together with our global manufacturing partners, we provide world-class innovative embedded computing and automation products and solutions suitable for multiple industrial market sectors. Founded over 30 years ago with a vision to connect UK companies with global innovation and with many of the original staff still with us today, we’ve remained market focused by staying at the forefront of global technology and supporting our customer’s unique projects by being the familiar link between themselves and our manufacturing partners.
Driven by Innovation
Based in the heart of the Midlands, we're proud to call Stoke-on-Trent our home. Our passion for recognising great products extends to our own industry, as we love nothing more than spotting an industrial computer or IoT device wherever we go. Embedded computing is what we do best. Whether we’re getting hands-on with new technology or supporting customer applications across a wide range of industries, it fuels our enthusiasm and inspires the next project.
Powered by People
At Impulse, we believe in empowering our team and challenging each other in order to get the best results for our customers. We listen. We look after each other and care about our people and our culture which makes working here rewarding and what makes us Impulse Embedded. We feel like we’ve created a place where people enjoy coming to work, and because of that our customers experience the best of our people. Impulse isn’t run by technology, its run by people. We’re a friendly bunch, with decades of industry experience between us, and we think it’s always nice to put a face to a name. If you talk to us regularly, there will be a few names you’ll recognise on this page. Otherwise, nice to meet you!
Stuart Martin
Business Development Manager
As Business Development Manager, Stuart is heavily involved in customer projects, particularly in the Edge-AI, in-vehicle, and infrastructure sectors. An industry veteran years of experience developing Embedded and Industrial Computing solutions alongside our strategic partners and customers, Stuart brings a wealth of both commercial and technical acumen to the team.
Lyndon Edwards
Key Account Manager
Responsible for our key accounts, Lyndon brings years of experience in the industrial computing market, including system architecture design, prototyping and project management. As a Key Account Manager, Lyndon spends time building relationships with some of our largest customers and working on their requirements to develop a bespoke industrial computing solution for their most complex and demanding applications.
Mark Mapperson
Mark joined Impulse in 2007 and has since developed his technical knowledge and expertise in managing our customer's most complex industrial computing and IIoT projects. Mark very often starts from the ground up in the design and prototyping of a new platform alongside our customers needs, to develop the ideal industrial or embedded computing solution.
Emi Tabaczyńska
Internal Account Manager
Emi joined the team in 2023 as an Internal Account Manager to maintain our customer relationships and manage sales. Her friendliness positively impacts the overall team dynamic in the sales department and her approachable nature helps create a welcoming environment for customers. Having previously worked for a technology distributor, she brings valuable industry experience to her role.
Phillippe Rogers
Phillippe joins the Sales team as an Account Manager, and is responsible for our key accounts, having come from the Gaming sector of the market. With over 10 years in the tech industry, he loves all things tech and keeps up to date with what’s going on in the market. Phillippe moved from ASUS to join the team where he managed UK’s largest e-tailers. As a key Account Manager, he works with our customers to grow our relations and find the perfect solution for their challenges and requirements.
Chris Durose
Head of Technology and R&D
With over 25 years at Impulse, there isn't much Chris doesn't know about our industry and products. He is responsible for heading up our Industrial Computing & Embedded Solutions divisions, working closely alongside our technical and sales teams to ensure our customers receive the very best design and development support for their projects.
Connor Richardson
Technical Support Engineer
Connor joined Impulse in 2022 and works within our Tech department, focusing on pre- and post-sales customer support. Since joining Impulse, Connor has developed a strong interest in networking and IIoT, developing strong, in-depth technical knowledge and a hands-on skill set.
Joe Corbishley
Joe is the most recent addition to our Tech team, working closely with Chris on Research and Development projects. Joe has over five years of experience in IT and Communications in the RAF, bringing a commitment to technical excellence and an eye for detail from his military career. Joe is a Certified OnShape Associate and works on our mechanical and electrical CAD and 3D modeling.
Mark Searle
Production Manager
Mark manages our engineers and workshop, he is responsible for all our production, configuration, build and testing processes. Working closely with our QA team, he ensures that the company's quality processes are met and adhered to, as well as providing additional technical support to the sales team. Mark also manages our RMA returns system and prides himself on ensuring a fast turnaround for our customers.
Andy Shaw
Senior Production Technician
Andy has been with Impulse for over 10 years and is one of our most experienced in-house system specialists, building our customers industrial and embedded computing systems. Because of the variety of systems and solutions we create, Andy is also responsible for assembling and testing our customers more bespoke designed systems. He also works as part of our production planning team to ensure goods are ready for dispatch to meet customer project deadlines.
Rex Cawaling
Production Technician
Rex joined Impulse in June 2021 and works with the production team in building, configuring and testing of industrial computers, ensuring it is to the highest standard and to the customers specification. He also offers support to our call-off planning and production processes, making sure it’s ready for shipment.
Kym Bentham
Kym joined Impulse as a Production Technician bringing experience gained in building custom PCs early in 2023. She is already familiar with many of our products and is proving to be an asset to our growing production team, keen to contribute to supporting our first-class service to offer customers pre-defined scheduled orders and call-off facilities.
Rhydion Gallo
Rhydion joined Impulse in 2023 and collaborates with the production team to build, configure, and test industrial computers, ensuring they meet the highest standards and customer specifications. Previously, he worked as an IT Repair Engineer, with experience in the installation, repair, and maintenance of a wide range of software and hardware products.
Chris Spooner
Chris joined our team in 2024 and has quickly become an integral part of our Workshop team as a Production Technician. With a passion for computers and electronics and impressive self-taught skills, he was driven to pursue a professional career in PC assembly. Chris has hit the ground running at Impulse, contributing daily to the successful fulfillment of orders that come through our workshop.
Anthony Jackson
Anthony brings a solid background in IT hardware and repair, with over 20 years of experience ranging from building and configuring PCs and servers to repairing printers, touch screen monitors, and other devices. He now works in our workshop under Mark Searle, supporting system builds, testing, and production.
Grant Shelley
General Manager
As General Manager, Grant oversees and supports each of our departments, ensuring all the functions of the business work in unison to deliver the levels of service expected from our customers. By working with each of our internal departments, he's able to ensure the correct company processes and procedures are adhered to, whilst also helping to constantly improve our operational capabilities as markets and technologies evolve.
Mark Vickers
QHSE and Continuous Improvement Manager
A Total Quality Management Graduate, Mark has accumulated 20 years experience in the application of Quality Management tools and techniques across Automotive and Railway Industry OEMs and 1st Tier Suppliers. Mark joined Impulse in April 2022 and works closely with all teams to drive continual improvement within our Systems, Processes and Products which in turn will deliver an enhanced level of quality to our customers.
Liz Hill
Finance Manager
If you work in an accounts role you’ve probably spoken to Liz at some point. Managing the company’s accounts and finance department since 2011, Liz is an integral part of ensuring our customers and suppliers are supported with first line accounting support. A few years ago Liz caught the cruise bug but she always makes sure the biscuit jar is topped up before she goes.
Natalie Stevenson
Financial Controller
As our Financial Controller, Natalie brings extensive experience as Finance Director and Company Secretary at a leading industrial power consultancy in the Midlands. She has successfully built finance teams from the ground up and has a strong track record in group finance reporting, along with an excellent technical background in data migration, VBA coding, and ERP systems migration.
Zoe Barcroft
Customer Support Manager
Zoe's role as Customer Support Manager sees her working closely with our sales, operations and accounts teams to ensure the service we offer to our customers, meets the high standards they have come to expect from our company. She regularly speaks to our customers, making sure we are providing the necessary ongoing support for their projects and is always on hand should a customer have any issues or questions.
Stuart Bennett
Senior Buyer
Stuart has been with us since 2021 and is the sole buyer for Impulse. His key role is maintaining relationships with key partners both in Taiwan and UK, ensuring scheduled goods are delivered on set times, along with following up on purchase orders and ensuring we are getting the best possible price to enable us to pass on any cost savings to our customers.
Annette Starkey
Accounts Supervisor
Annette has been with us since May 2019 and is an integral part of our accounts team along with other departments within the company. Along with processing all invoices, payments and receipts, she works tirelessly to support and champion our nominated charities. Annette supervises all of our accounts processes, ensuring all accounting work is completed to our deadlines.
Liz Gosling
Accounts Administrator
Liz joined us in 2024 as an Accounts Administrator. Working closely with Annette and Liz Hill, she manages accounts payable and receivable, reconciles statements, and ensures the accuracy of financial records. Liz brings a wealth of experience and dedication to our team, having worked extensively in office and accounting roles throughout her career. Her blend of professional knowledge and life experience makes her a valuable asset to us at Impulse.
Karen Williamson
Customer Support Advisor
Karen has been with us since April 2022 and offers daily support to our Account Managers by setting up new accounts, processing technical data and orders, along with all online orders. She is on the front line when it comes to dealing with queries from our clients, ensuring all questions are answered quickly and efficiently. Karen is always on hand and willing to offer support to other departments when needed.
Claire McGorman
Claire joined Impulse in March 2025 as a Customer Support Advisor, bringing a wealth of experience in previous customer service and administration roles. She works closely with our Account Managers, setting up new accounts, processing orders, and efficiently dealing with customer queries.
Oliver Hazeldean
Logistics Co-ordinator
With over 13 years at Impulse, Ollie is a devoted member of the team. He manages the logistics and internal shipping of goods for the business, as well as all warehousing, goods-in and goods-out functions. Ollie ensures that stock and customer orders are managed, stored and handled efficiently and dispatched to meet customer deadlines, and he would agree that if he was a stick of rock, he would have Impulse running through him.
Andy Philips
Warehouse Operative
Andy joined Impulse in July 2021 and is tasked with ensuring all parcels coming in and going out are correct and packaged correctly, ensuring the contents are safe and secure with no damages. Due to our environment, it is essential that all areas are clean and tidy with an emphasis on components and stock being stored in the correct locations.
Matt Mycock
Marketing Manager and Data Lead
Having joined Impulse in 2023, Matt manages our Marketing team and is tasked with analysing and tracking market data. He examines trends and discovers insights through business intelligence to influence our product and marketing strategies, helping to position our product brands to maximum effect.
Louisa Rochford
Content Marketing Manager
Louisa joined Impulse’s Marketing team in 2023. She brings experience writing for online publications and working within a digital marketing agency to her role, managing the content on our various channels as well as supporting the journey of our brand identity.
James Gane
Product Manager
In his role as Product Manager, James works closely with our sales and marketing teams, and also our manufacturing partners around the world. Often found analysing datasheets and manufacturer press releases, his responsibility of both maintaining the product content of our websites, and communicating the latest in products and technology to our technical and sales teams, keeps us at the cutting edge of the latest developments in the industry.
Jess Dykes
Digital Marketing Assistant
Jess joined Impulse at the end of 2022 as our Customer Support Advisor, bringing previous experience in similar sales administration roles. Her passion for creativity and digital trends led her to transition into the Marketing team in 2024 as a Digital Marketing Assistant. Jess is eager to learn and is quickly building her skills, bringing fresh perspectives and a customer-focused approach to our digital marketing efforts.
Robert Plant
Managing Director
Rob joined Impulse in 2011 as Sales Director and was appointed Managing Director in April 2025. With extensive experience in technology, business strategy, and industry demands, he now leads the overall management and strategic direction of Impulse, ensuring we are always moving in the right direction, especially in our next stage of growth.
Jim Goetzee
Operations Director
Jim is our Chief Operating Officer who drives our focus on operational excellence and effective customer support services, ensuring the operations of the organisation meet our business goals. He joined Impulse in 2008, bringing a wealth of strategic and hands-on experience in logistics, distribution, and operations, and has been instrumental in developing our operational processes and procedures over periods of significant business growth.
Craig Stone
Chief Executive Officer
Since joining Impulse in 2010, Craig has helped to grow and professionalise the business across many areas. He was appointed CEO in January 2023, bringing a wealth of leadership and commercial experience acquired over several years in senior positions. After 15 years with us and the successful acquisition of Impulse from Acal BFi Ltd., Craig Stone will be leaving the business at the end of July 2025.
Craig Wright
Chief Financial Officer
In his role as Chief Financial Officer, Craig's primary focus is to maintain a robust, financially stable, and profitable business. Having joined Impulse in 1997, his earlier career with Impulse included commercial and strategic roles, and he steered the business through market diversification, significant growth and multiple relocations. After 27 years with us and the successful acquisition of Impulse from Acal BFi Ltd., Craig Wright will be leaving the business at the end of July 2025.
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Albeego Limited wished to design an innovative intelligent cellular router which would connect to multiple LTE providers and deliver a single high bandwidth broadband connection that would work on the move and without the need for costly installations.
"The brief we gave to Impulse was technically challenging and made harder by the timeframe which we set them to deliver a solution. The end result exceeded our expectations in terms of the solution's specification, performance and delivery date for the Albeego Pinion." Simon Precious, CEO, Albeego Limited