About Us


Industry Insight. Technology Know-How.

Based in the heart of the midlands, we have spent over 30 years helping businesses access reliable, innovative industrial technology. We work closely with engineers, system integrators, OEMs and project teams to design, configure and support industrial computing, display, networking and data acquisiton and control solutions that are built around real world application requirements.

We are not just here to supply hardware. We are here to understand the challenge, recommend the right technology and help deliver a solution that performs reliably in the environment it was designed for.

Why Work With Us

Every project is different. Some customers come to us with a defined specification, while others need help shaping the right technical approach from the start. In both cases, we aim to be a practical, knowledgeable partner who can bridge the gap between application requirements and proven industrial technology. Whether you need an off-the-shelf product, a configured system, or a more bespoke solution, our team can help with product selection, system design, configuration, integration and long-term supply.

Supporting Customers for Over 30 Years

While the technology we work with has continued to evolve, our approach has remained the same: providing knowledable insight and practical technical support that customers can rely on. With over 30 years of industrial computing and networking experience, we help customers build smarter, more reliable and more connected industrial systems, supporting projects from initial concept through to deployment and long-term operation.

 

Our Team

Powered by People

At Impulse Embedded, we believe in empowering our team and challenging each other in order to get the best results for our customers. We listen. We look after each other and care about our people and our culture which makes working here rewarding and what makes us Impulse Embedded. We feel like we've created a place where people enjoy coming to work, and because of that our customers experience the best of our people.

Impulse Embedded isn't run by technology, it's run by people. We're a friendly bunch, with decades of industry experience between us, and we think it's always nice to put a face to a name. If you talk to us regularly, there will be a few names you'll recognise on this page. Otherwise, nice to meet you!

Stuart Martin

Stuart Martin

Business Development Manager

As Business Development Manager, Stuart is heavily involved in customer projects, particularly in the Edge-AI, in-vehicle, and infrastructure sectors. An industry veteran with years of experience developing Embedded and Industrial Computing solutions, Stuart brings a wealth of both commercial and technical acumen to the team.

Lyndon Edwards

Lyndon Edwards

Key Account Manager

Responsible for our key accounts, Lyndon brings years of experience in the industrial computing market, including system architecture design, prototyping and project management. He spends time building relationships with some of our largest customers and developing bespoke solutions for their most complex applications.

Mark Mapperson

Mark Mapperson

Key Account Manager

Mark joined Impulse in 2007 and has developed deep technical expertise in managing complex industrial computing and IIoT projects. He very often starts from the ground up in the design and prototyping of a new platform alongside our customers, developing the ideal industrial or embedded computing solution.

Phillippe Rogers

Phillippe Rogers

Key Account Manager

Phillippe joins the Sales team with over 10 years in the tech industry, having previously managed UK's largest e-tailers at ASUS. As a Key Account Manager, he works with our customers to grow our relationships and find the perfect solution for their challenges and requirements.

Mamoon Yusuf

Mamoon Yusuf

Internal Sales Engineer

Mamoon recently graduated from Staffordshire University with a 1st class degree in Cyber Security and has a passion for networking and making complicated things simple. He enjoys getting to know people, understanding what they need, and helping them find the right solutions.

Jacob Snow

Jacob Snow

Internal Sales Engineer

Jacob brings a background in military electronics and commercial sales to Impulse. His experience allows him to translate complex technical requirements into clear, achievable solutions, ensuring a smooth and responsive customer experience at every stage.

Chris Durose

Chris Durose

Head of Technology & R&D

With over 25 years at Impulse, there isn't much Chris doesn't know about our industry and products. He heads up our Industrial Computing & Embedded Solutions divisions, working closely alongside our technical and sales teams to ensure the very best design and development support for customer projects.

Connor Richardson

Connor Richardson

Technical Support Engineer

Connor joined Impulse in 2022 and works within our Tech department, focusing on pre- and post-sales customer support. Since joining, Connor has developed a strong interest in networking and IIoT, building deep technical knowledge and a hands-on skill set.

Mark Searle

Mark Searle

Production Manager

Mark manages our engineers and workshop, overseeing all production, configuration, build and testing processes. Working closely with our QA team, he ensures quality processes are met, provides additional technical support to sales, and manages our RMA returns system.

Andy Shaw

Andy Shaw

Senior Production Technician

Andy has been with Impulse for over 10 years and is one of our most experienced in-house system specialists, building industrial and embedded computing systems. He is also responsible for assembling and testing bespoke designed systems, and works as part of our production planning team.

Rex Cawaling

Rex Cawaling

Production Technician

Rex joined Impulse in June 2021 and works with the production team in building, configuring and testing of industrial computers to the highest standard and customer specification. He also supports our call-off planning and production processes.

Kym Bentham

Kym Bentham

Production Technician

Kym joined Impulse early in 2023, bringing experience in building custom PCs. She has quickly familiarised herself with many of our products and is proving a valuable asset to our growing production team, supporting our scheduled order and call-off facilities.

Rhydion Gallo

Rhydion Gallo

Production Technician

Rhydion joined Impulse in 2023 and collaborates with the production team to build, configure, and test industrial computers to the highest standards. Previously an IT Repair Engineer, he brings experience in the installation, repair, and maintenance of a wide range of software and hardware products.

Chris Spooner

Chris Spooner

Production Technician

Chris joined our team in 2024 and has quickly become an integral part of our workshop. With a passion for computers and electronics and impressive self-taught skills, he contributes daily to the successful fulfilment of orders that come through our production floor.

Anthony Jackson

Anthony Jackson

Production Technician

Anthony brings over 20 years of IT hardware and repair experience, ranging from building and configuring PCs and servers to repairing touchscreen monitors and other devices. He now supports system builds, testing, and production under Mark Searle.

Mark Donaldson

Mark Donaldson

Production Technician

Mark brings experience repairing PCs and servers, installing operating systems, and configuring and testing network equipment. With a background at Diebold Nixdorf supporting retail sector equipment, he now applies hands-on technical knowledge to the build, setup, and quality of specialist systems.

Grant Shelley

Grant Shelley

General Manager

As General Manager, Grant oversees and supports each of our departments, ensuring all business functions work in unison to deliver the service our customers expect. He ensures correct company processes are adhered to whilst constantly improving our operational capabilities as markets and technologies evolve.

Mark Vickers

Mark Vickers

Head of Quality & Compliance

A Total Quality Management graduate with 20 years' experience across Automotive and Railway OEMs, Mark joined Impulse in April 2022. He works closely with all teams to drive continual improvement within our systems, processes, and products, delivering an enhanced level of quality to our customers.

Mateusz Ludynia

Mateusz Ludynia

Quality Engineer

Mateusz recently achieved his master's degree in Mechanical Engineering at Harper Adams University. Technically gifted with a deep passion for computers, he uses core engineering fundamentals to ensure the maintenance and improvement of all quality and assembly processes at Impulse.

Natalie Stevenson

Natalie Stevenson

Financial Controller

Natalie brings extensive experience as Finance Director and Company Secretary at a leading industrial power consultancy. She has successfully built finance teams from the ground up with a strong track record in group finance reporting and technical expertise in data migration, VBA, and ERP systems.

Liz Hill

Liz Hill

Finance Manager

Managing the company's accounts and finance department since 2011, Liz is an integral part of ensuring our customers and suppliers are supported with first-line accounting support. She always makes sure the biscuit jar is topped up before she heads off on her next cruise.

Zoe Barcroft

Zoe Barcroft

Customer Support & Office Manager

Zoe works closely with our sales, operations and accounts teams to ensure the service we offer meets the high standards our customers expect. She regularly speaks directly with customers, ensuring ongoing project support and is always available to address any questions or issues.

Annette Starkey

Annette Starkey

Accounts Supervisor

Annette has been with us since May 2019 and is integral to our accounts team and wider business. As well as processing all invoices, payments and receipts, she works tirelessly to support our nominated charities and ensures all accounting work is completed to our deadlines.

Liz Gosling

Liz Gosling

Accounts Administrator

Liz joined us in 2024 as an Accounts Administrator. Working closely with Annette and Liz Hill, she manages accounts payable and receivable, reconciles statements, and ensures the accuracy of financial records. Her blend of professional knowledge and life experience makes her a valuable asset to Impulse.

Karen Williamson

Karen Williamson

Senior Customer Support Advisor

Karen has been with us since April 2022 and offers daily support to our Account Managers by setting up new accounts, processing technical data and orders. She is on the front line dealing with client queries and is always willing to offer support to other departments when needed.

Claire McGorman

Claire McGorman

Customer Support Advisor

Claire joined Impulse in March 2025, bringing a wealth of experience in customer service and administration. She works closely with our Account Managers, setting up new accounts, processing orders, and efficiently dealing with customer queries.

Oliver Hazeldean

Oliver Hazeldean

Logistics Co-ordinator

With over 13 years at Impulse, Ollie manages logistics, internal shipping, warehousing, and goods-in and goods-out functions. He ensures stock and customer orders are managed efficiently and dispatched to meet project deadlines — if he were a stick of rock, he'd have Impulse running through him.

Andy Philips

Andy Philips

Warehouse Operative

Andy joined Impulse in July 2021 and ensures all parcels coming in and going out are correct and packaged securely. He maintains clean, organised warehouse areas with an emphasis on components and stock being stored in the correct locations at all times.

Matt Mycock

Matt Mycock

Marketing Manager & Data Lead

Having joined Impulse in 2023, Matt manages our Marketing team and is tasked with analysing and tracking market data. He examines trends and discovers insights through business intelligence to influence our product and marketing strategies, helping to position our brands to maximum effect.

Louisa Rochford

Louisa Rochford

Content Marketing Manager

Louisa joined Impulse's Marketing team in 2023, bringing experience writing for online publications and working within a digital marketing agency. She manages content across our various channels and supports the ongoing development of our brand identity.

James Gane

James Gane

Product Manager

James works closely with our sales and marketing teams and our manufacturing partners worldwide. Responsible for maintaining product content on our websites and communicating the latest technology developments to our technical and sales teams, he keeps us at the cutting edge of our industry.

Jess Dykes

Jess Dykes

Digital Marketing Executive

Jess joined Impulse at the end of 2022 as a Customer Support Advisor before transitioning into the Marketing team in 2024. She brings a customer-focused approach and fresh perspective to our digital marketing efforts, helping to improve how customers find and engage with Impulse Embedded across various channels.

Robert Plant

Robert Plant

Managing Director

Rob joined Impulse in 2011 as Sales Director and was appointed Managing Director in April 2025. With extensive experience in technology, business strategy, and industry demands, he now leads the overall management and strategic direction of Impulse, ensuring we continue on our next stage of growth.

Jim Goetzee

Jim Goetzee

Operations Director

Jim joined Impulse in 2008 and drives our focus on operational excellence and effective customer support services. He brings a wealth of strategic and hands-on experience in logistics, distribution, and operations, and has been instrumental in developing our processes through periods of significant business growth.

Think you’d be a great fit for our team?

We’re always interested in hearing from people who share our values, bring fresh ideas, and want to be part of a friendly, knowledgeable team.

Speak to Our Team

We believe the best solutions begin with a conversation. Whether you’re exploring a new project, looking for technical guidance, or simply want to learn more about how we work, get in touch with us to discuss your requirements.

Call: +44 (0)1782 337 800 | Email: sales@impulse-embedded.co.uk

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