Powered By People

Impulse isn’t run by technology, its run by people. We’re a friendly bunch, with decades of industry experience between us, and we think it’s always nice to put a face to a name.

If you talk to us regularly, there will be a few names you’ll recognise on this page, otherwise, nice to meet you.


More than just hardware supply
Stuart Martin
Business Development Manager
As a Business Development Manager Stuart is heavily involved in customer projects, particularly in the Edge-AI, in-vehicle, and infrastructure sectors. An industry veteran with over 15 years’ experience developing Embedded and Industrial Computing solutions alongside our strategic partners and customers, Stuart brings a wealth of both commercial and technical acumen to the team. A devoted family man, avid sports fan and part time wine enthusiast, Stuart spends his time outside work juggling a busy family life with the odd game of golf and glass of tinto.


Technical support where you need it most
Chris Durose
Head of Technology and R&D
With over 20 years at Impulse, there isn't much Chris doesn't know about our industry and products. He is responsible for heading up our Industrial Computing & Embedded Solutions divisions, working closely alongside our technical and sales teams to ensure our customers receive the very best design and development support for their projects.

Operational Support

The people behind the scenes
Grant Shelley
General Manager
As General Manager, Grant oversees and supports each of our departments, ensuring all the functions of the business work in unison to deliver the levels of service expected from our customers. By working with each of our internal departments, he's able to ensure the correct company processes and procedures are adhered to, whilst also helping to constantly improve our operational capabilities as markets and technologies evolve.
Mark Vickers
QHSE Manager
A Total Quality Management Graduate, Mark has accumulated 20 years experience in the application of Quality Management tools and techniques across Automotive and Railway Industry OEMs and 1st Tier Suppliers. Mark joined Impulse in April 2022 and works closely with all teams to drive continual improvement within our Systems, Processes and Products which in turn will deliver an enhanced level of quality to our customers.
Zoe Barcroft
Customer Support Manager
Zoe's role as Customer Support Manager sees her working closely with our sales, operations and accounts teams to ensure the service we offer to our customers, meets the high standards they have come to expect from our company. She regularly speaks to our customers, making sure we are providing the necessary ongoing support for their projects and is always on hand should a customer have any issues or questions.
Liz Hill
Finance Manager
If you work in an accounts role you’ve probably spoken to Liz at some point. Managing the company’s accounts and finance department since 2011, Liz is an integral part of ensuring our customers and suppliers are supported with first line accounting support. A few years ago Liz caught the cruise bug but she always makes sure the biscuit jar is topped up before she goes.
Stuart Bennett
Senior Buyer
Stuart has been with us since 2021 and is the sole buyer for Impulse. His key role is maintaining relationships with key partners both in Taiwan and UK, ensuring scheduled goods are delivered on set times, along with following up on purchase orders and ensuring we are getting the best possible price to enable us to pass on any cost savings to our customers.
Matt Mycock
Digital Marketing & Data Lead
Having joined Impulse in 2023, Matt is tasked with analysing and tracking market data. He examines trends and discovers insights through business intelligence to influence our product and marketing strategies, helping to position our product brands to maximum effect.
Louisa Rochford
Content Marketing Executive
Louisa joined Impulse’s Marketing team in 2023 in a newly created role as Content Marketing Executive. She brings experience writing for online publications and working within a digital marketing agency to her role, managing the content on our various channels as well as supporting the journey of our brand identity.
James Gane
Product Manager
In his role as Product Manager, James works closely with our sales and marketing teams, and also our manufacturing partners around the world. Often found analysing datasheets and manufacturer press releases, his responsibility of both maintaining the product content of our websites, and communicating the latest in products and technology to our technical and sales teams, keeps us at the cutting edge of the latest developments in the industry.
Judah Carvanna
Quality Engineer
As part of his role, Judah is responsible for conducting internal audits and inspections to ensure that our company is meeting or exceeding regulatory and industry standards. Additionally, he works closely with customers to help resolve any issues they may encounter and ensure they are satisfied with our products and services. Through his attention to detail and dedication to quality, he strives to make a positive impact on the success of our business.
Annette Starkey
Accounts Supervisor
Annette has been with us since May 2019 and is an integral part of our accounts team along with other departments within the company. Along with processing all invoices, payments and receipts, she works tirelessly to support and champion our nominated charities. Annette supervises all of our accounts processes, ensuring all accounting work is completed to our deadlines.
Karen Williamson
Customer Support Advisor
Karen has been with us since April 2022 and offers daily support to our Account Managers by setting up new accounts, processing technical data and orders, along with all online orders. She is on the front line when it comes to dealing with queries from our clients, ensuring all questions are answered quickly and efficiently. Karen is always on hand and willing to offer support to other departments when needed.
Jess Dykes
Customer Support Advisor
Jess joined Impulse at the end of 2022, and brings with her previous experience in similar sales administration roles. In a short space of time, she has already made a great impression with her transferable skills by enhancing the sales support team. Day to day she supports the sales team, processing customer orders and quickly and efficiently dealing with queries.
Oliver Hazeldean
Logistics Co-ordinator
With over 13 years at Impulse, Ollie is a devoted member of the team. He manages the logistics and internal shipping of goods for the business, as well as all warehousing, goods-in and goods-out functions. Ollie ensures that stock and customer orders are managed, stored and handled efficiently and dispatched to meet customer deadlines, and he would agree that if he was a stick of rock, he would have Impulse running through him.
Andy Philips
Warehouse Operative
Andy joined Impulse in July 2021 and is tasked with ensuring all parcels coming in and going out are correct and packaged correctly, ensuring the contents are safe and secure with no damages. Due to our environment, it is essential that all areas are clean and tidy with an emphasis on components and stock being stored in the correct locations.
Craig Stone
Craig Wright
Rob Plant
Jim Goetzee
Craig Stone
Chief Executive Officer
Since joining Impulse in 2010, Craig has helped to grow and professionalise the business across many areas. He was appointed CEO in January 2023 bringing a wealth of leadership and commercial experience acquired over several years in senior positions.  He is therefore well placed to lead the business in our next phase of growth. In his new role as CEO, Craig assumes overall responsibility for the day-to-day management of the business, and will focus on steering a positive and inclusive work culture whilst leading the company to meet its strategic objectives.
Craig Wright
Chief Financial Officer
In his role as Chief Financial Officer, Craig's primary focus is to maintain a robust, financially stable, and profitable business. Having joined Impulse in 1997, his earlier career with Impulse included commercial and strategic roles, and for the last 10 years as our Managing Director, he steered the business through market diversification, significant growth and multiple relocations. Craig is therefore well placed to understand the fiscal requirements of our expanding company and to ensure that all financial activities are strategically linked to and driven by industry demands.
Rob Plant
Chief Commercial Officer
Rob joined Impulse in 2011 as Sales Director and became Chief Commercial Officer in January 2023, bringing a wealth of experience in technology, business strategy and the demands of industry. Rob's responsibility is to define our sales and go-to-market strategies by working with our customers and our technology partners to maximise trading relationships.  Rob takes a key role in our drive to use market leading systems and software, helping steer the business through a period of digital transformation. 
Jim Goetzee
Chief Operating Officer
Jim is our Chief Operating Officer who drives our focus on operational excellence and effective customer support services, ensuring the operations of the organisation meet our business goals. He joined Impulse in 2008 bringing a wealth of strategic and hands-on experience in logistics, distribution and operations, and has been instrumental in developing our operational processes and procedures over periods of significant business growth.
+44(0)1782 337 800
+44(0)1782 337 800